The concept of the entertainment industry is very broad, meaning in general terms any activity that directs people to spend their leisure time in various gatherings or to have fun, relax, using the results created by the entertainment industry. People can also create their own entertainment: play a variety of games in a group of friends or play sports, travel, but they all take part in events organized by the entertainment industry. The entertainment industry combines many different areas that are not easy to short-list – sport, theatre, circus, cinema, television, exhibitions, travel, radio, media or music. We can offer our services or productrs to the entertainment industry, often referred to as the "show business". These include performances by music performers, dance, song, television projects and similar activities that bring together or attract thousands of viewers. The entertainment industry brings together people from different perspectives to organize such activities. Not only the art people – singers, dancers, actors, creators, but also organizers, producers, managers, technicians and many others – are active participants in the entertainment industry. The entertainment industry creates tremendous value, the industry uses the latest and most modern technology. The show's events, especially when the performances are produced by world music stars, have a positive impact on the human emotions and the transfer of the energy emitted by the artists always requires perfect audio, lighting, video and other equipment.
The purpose of sound systems in the entertainment industry projects varies, depending on the purpose of the event, theme, the room or the size of the event space. In events with several dozen or several hundred spectators, the sound systems are small, but their quality must be flawless and adapted to the purpose of the room. Certain kind of sound system is suitable in a restaurant, bar, shopping and leisure centre so that visitors can feel the music comfortably and qualitatively when listening to the musical background or performer. The dance club or discotheque has additional requirements for the audio system – it has to be more powerful, adapted to integrate into the interior of the hall and adjust to the acoustic characteristics of the room.
Concerts and extraordinary events, which bring together thousands of spectators, have a special consistency, technical characteristics and requirements of sound systems. If a concert in sports arena can gather between 5,000 and 20,000 spectators, hundreds of thousands or even over a million spectators will come to see the world-class rock stars. For example, Jean Michel Jarre's concert is in the Guinness Book of Records – in 1997, Moscow the concert attracted 3.5 million viewers. Shows organized by MTV, such as Genesis, Rolling Stones, or dance music by Tiëst, Paul Van Dyk, Carl Cox, Armin Van Buuren, attract over 1.5 million viewers.
Providing sound for such enormous events is a huge challenge and only a few major manufacturers can offer the right solutions. Many entertainment industry projects use Martin Audio, RCF and other manufacturers high quality acoustic systems of various types. In this case, Martin Audio new MLA (Multi-Cellular Loudspeaker Array) system is a sophisticated technical solution that represents new directions and ways to manage complex and high quality audio systems. More about this is covered in our website section on audio systems, or you can find information at www.martinaudio-mla.com
For over four decades, discotheque and dance clubs have been one of the most popular areas in the entertainment industry around the world. Dancing in clubs is not just an exclusive entertainment for young people, there are plenty of people of all ages in clubs all over the world, and travellers in foreign countries are looking for exclusive places to spend their time, see unusual sights or taste exotic dishes. Clubs not only host dance nights, but also host singer performances or original dance music performers. In modern clubs, DJ is not just an evening host for music. DJ, through a variety of technical tools, becomes the creator of original music in the evening. Modern DJs use not only conventional CD players and mixing consoles, but also special audio effect devices, various computer technology and web-based technologies, video projection equipment.
Equipment for clubs and discotheques
Throughout the world, Numark devices have been in use for a long time, incorporating the latest technical solutions for the music and computer industry. Modern Numark devices combine a variety of audio sources, music tracks, personal and tablet PCs and software. Using computer technology discotheque organizers and managers have a wide range of creative possibilities. In addition to traditionally popular vinyl records and CDs, a variety of mobile devices, Apple computers or tablet devices are also being used as high-quality music sources, also online applications such as Spotify are also becoming an acceptable source of music.
|BudaBAR, lighting and sound equipment|
Entertainment industry events, where artist performances take place, concerts are exceptional in that stage lighting plays an important role in them. Speaking of this area as a "show business", it is most associated with the visual expression of these events. There are a lot of technical tools to create a special scene on the stage, and there are no limits to the fantasy and expression possibilities of concert makers. The history of using lighting systems in concerts began with the evolution of popular music or rock history, when electronic and computer lighting control systems were created (electronic SCR or thyristor dimers and automated consoles launched back in the 1960s). After more than 40 years of evolution of modern stage lighting systems, recent years have seen radical changes in lighting and scene in the emerge of latest LED and computer technologies. Until now, most of the lighting devices on stage were halogen spotlights with coloured filters, flashes and various projection lights, nowadays the stage is often dominated by large-format LED displays and sophisticated multifunctional intelligent lights with high power sources.
In recent years, large concert and television projects have created a huge demand for intelligent lights with LED source. In this case, Clay Paky is a world leader with the latest Sharpy, B-EYE, Alpha series spotlights used in all major world events - Olympiad Opening and Closing Ceremonies, Eurovision Song Contest, world tours of music stars, and so on.
|LRT The big studio project|
Video projections are becoming more and more popular in entertainment events as dynamic and versatile decorating tools. With powerful, high-definition projectors and large-format LED screens, spectacular video styles can be produced on stage. The multi-thousand-attendee concerts in sports arenas or open spaces always use screens for broadcasting action on stage. The viewer, being far from the scene, using modern sound systems, not only perfectly hears the sound of the concert, but also sees the high quality image on the screen. For smaller concerts or TV projects, large-format LCD or plasma monitors that operate individually or are connected into large monitors can also be used to display visual effects. Various signal converters, switches and computerized control systems are used for video signal transmission and switching.
Radio City Hall in New York, scenery created by extremely bright projectors